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Belgium is not known for its cupcakes. Waffles and chocolate, yes. Moules frites, yes. Beer, definitely yes. But cupcakes? Non.
Enter, Lilicup. Run by a delightful Belgian-American, it's the store that is single-handedly trying to bring cupcakes, cheesecakes, and other stateside sweets to the residents of Brussels. That's right: Lilicup is the city's one and only cupcake store. And after celebrating its grand opening in November 2009, the ensuing buzz around town has been non-stop.
The first thing you notice about Lilicup is that it's adorable. With a pink awning and heavenly window displays, you can't help but be drawn in. Besides, after seeing nothing but croissants and tarts for weeks, aren't you just a little curious about the pastry store that doesn't look like the rest? Order at the counter and then grab a seat if you'd like to eat in while sipping an espresso. or, you can take your cupcake to-go at a reduced price.
The first thing you notice about Lilicup is that it's adorable. With a pink awning and heavenly window displays, you can't help but be drawn in. Besides, after seeing nothing but croissants and tarts for weeks, aren't you just a little curious about the pastry store that doesn't look like the rest? Order at the counter and then grab a seat if you'd like to eat in while sipping an espresso. or, you can take your cupcake to-go at a reduced price.
The old standbys are all there--red velvet, carrot cake, and chocolate - but my favorites are the ones with a more local flavor. Try the violette or rose cupcakes, flavors that are often seen in France and French-speaking Belgium, but are less widespread in the U.S. I recently stopped by for my regular violette fix, and was reminded that a Lilicup cupcake is not just something you taste; it's a complete sensory experience.
Lilicup has one more thing that sets it apart in Brussels: excellent customer service. It's a scare commodity in the Belgian capital, but the ladies at Lilicup are friendly, welcoming, and efficient. And they make a mean cupcake.
If you go
Lilicup
Lilicup
Open Tuesday-Friday, 10am to 5pm
Saturday, 10am to 6pm
+32 (0) 2 538 02 68
+32 (0) 2 538 02 68
Tanya Brothen is a Minnesota native who began her travel blog, Parisian Spring, after moving to Paris while completing her Master's degree in international affairs. Just returned from a stint in Brussels as a Presidential Management Fellow for the Department of State, stay tuned to her blog to see where her travels take her next.